Heartland Food Products Group is a Carmel, Indiana–based consumer packaged goods company focused on sugar reduction, better-for-you beverages, and wellness-oriented food products. The company develops, manufactures, and markets low- and no-calorie sweeteners, liquid water enhancers, coffee products, creamers, beverage concentrates, nutritional beverages, and related private-label offerings.
Our best-known brand is Splenda® , and our portfolio also includes Java House® cold brew coffee and SlimFast® . Heartland serves retail, foodservice, e-commerce, business-to-business, contract-manufacturing, and private-label channels, with products distributed internationally across North America, Latin America, Europe, the Middle East, Africa, and Asia-Pacific.
In May 2026, Heartland announced a definitive agreement to acquire Whole Earth Brands’ Americas business, which includes the Equal®, Whole Earth®, Swerve®, and Chuker® brands. The acquisition expands Heartland’s sweetener and wellness portfolio across North America and Latin America.
Role Overview
The Category Manager is responsible for driving category growth and consumer value by delivering data-driven insights, assortment, pricing, shelving, and promotional recommendations to retail partners for the full Heartland brands portfolios. This role serves as a trusted advisor to field sales and retail partners, using consumer, shopper, and market data to develop strategies that grow the total category while strengthening the Heartland portfolio.
The ideal candidate combines analytical rigor with storytelling, translating insights into actionable, customer-ready recommendations.
Key Responsibilities
Category & Shopper Insights
Assortment Strategy
Shelving & Merchandising
Pricing & Promotion (Category Lens)
Customer & Sales Support
Key Deliverables
Qualifications
Required
Preferred
Competencies & Attributes
Strong collaboration with Consumer Insights and IT
This role is in Carmel, Indiana and 100% in office.
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